Discover NAD+ · Cellular wellness

Small molecule.
Essential role.

Explore NAD+, the naturally occurring coenzyme involved in cellular energy, metabolism and the processes that keep our cells functioning.

NAD+
Energy metabolismCell signallingCellular maintenance
01 / The fundamentals

What exactly is NAD+?

Nicotinamide adenine dinucleotide (NAD+) is a coenzyme present in living cells.

It participates in essential chemical reactions, helping cells process nutrients and transfer electrons during metabolism. Its reduced counterpart, NADH, is involved in energy-producing pathways.

NAD+ is also used by enzymes involved in cellular signalling and responses to DNA damage.

At the heart of cellular chemistryNAD+

Present naturally in the body. Central to metabolism. An active area of scientific investigation.

02 / Scientific interest

Why NAD+ matters in biology

Researchers study NAD+ across numerous cellular functions. Biological importance does not, by itself, establish a clinical benefit from NAD+ products.

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Cellular energy

NAD+/NADH reactions are fundamental to energy metabolism and ATP production.

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DNA maintenance

NAD+ is used by enzymes that take part in responses to cellular DNA damage.

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Healthy ageing research

Scientists are exploring changes in NAD+ metabolism that may occur with age.

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Metabolic pathways

NAD+ participates in oxidation–reduction reactions throughout cellular metabolism.

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Brain cell biology

Researchers investigate NAD+ pathways in neurons and other nervous-system cells.

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Cell signalling

NAD+-dependent enzymes contribute to signalling and cellular stress responses.

03 / Ageing and cellular healthUnderstanding ageing starts with understanding cells.Metabolism · Science · Discovery
NAD+ through life

What happens to NAD+ as we age?

Research has identified age-related changes in NAD+ levels in some tissues and populations, although findings vary with tissue, health and measurement methods.

Scientists are studying whether changing NAD+ metabolism can influence age-related biological processes. There is not yet robust clinical evidence that NAD+ products reverse ageing or reliably improve longevity in people.

NAD+ is necessary for normal cellular function. That is distinct from evidence that a particular supplement or injection produces a clinical benefit.
04 / The process

How NAD+ works in cells

One important role is helping cells transfer electrons through metabolic pathways.

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Cells process nutrients

Carbohydrates, fats and other nutrients enter networks of metabolic reactions.

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NAD+ carries electrons

In many reactions NAD+ accepts electrons and becomes NADH.

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The cycle continues

NADH can be converted back to NAD+, allowing the cycle to continue.

05 / Your questions answered

Frequently asked questions

A clear introduction to the science, without exaggerated promises.

Is NAD+ naturally present in the body?

Yes. NAD+ occurs in living cells and is continuously produced, recycled and used during normal metabolism.

Is NAD+ the same as vitamin B3?

No. NAD+ is a coenzyme. Certain forms of vitamin B3 can serve as precursors in pathways that produce NAD+.

Does NAD+ improve energy or mental clarity?

NAD+ is essential to cellular metabolism, but strong clinical evidence that commercial NAD+ products improve these everyday outcomes remains limited and formulation-dependent.

Can NAD+ reverse ageing?

No NAD+ product has been established as reversing human ageing. Research continues into the relationship between NAD+ metabolism and age-related biology.

Are oral NAD+ products and injections interchangeable?

No. Formulation, absorption, risks, routes of administration and evidence differ. Injectable products require particular medical and regulatory consideration.

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